How to Network on LinkedIn without actually selling?

posted on 4/Wed/08/2021 14:08

We all are aware of how LinkedIn connects employers and job seekers through networking. In this economy where jobs are limited and unemployment tends to increase, it is an amazing opportunity for many job seekers to stand out amongst the crowd and get noticed. But the thing here is how do you want to be noticed? 

Networking on LinkedIn is an important step in your outreach strategy. It is very simple and a powerful tool on LinkedIn to connect to new people. When it comes to networking, the opportunities with LinkedIn can be unlimited. All we have to do is identify the opportunity and work smart and hard to get it.


Why is networking important?

You've definitely heard a lot about networking, and someone has probably nagged you to do more. However, we rarely get a clear definition of what it is or a clear explanation of why it is advantageous to our careers. 

Your professional network is just as crucial as your CV or LinkedIn profile in your job search. An active network can open doors and push you into a new job. The goal of LinkedIn networking is to establish your presence in the industry and attract potential clients to your profile. You can't accomplish anything until you have people in your network. It's preferable if you can connect with as many people as possible.

It's a crucial approach to learn about job openings. Many job vacancies are not advertised publicly. You'd be losing out on a large percentage of opportunities if you only relied on publicly posted ads. Members of your network can also function as internal advocates for you while applying for jobs. 


How to do networking on LinkedIn?

You can only network with people if you have connections on LinkedIn. It is simple to send a connection invite on LinkedIn. You just have to search for people or groups belonging to the same industry. 

  • Go to your profile and scroll down till you see “My Network”
  • Click on “My Network” and search for people using keywords like your industry, job titles, location, etc.
  • Filters can also be used to narrow down the results of your search.
  • Tick the 2nd and 3rd boxes to see people who share similar interests with you and remember to tick off the 1st box.
  • If you want to see people out of your network, just tick the 3rd box.
  • Remember to search for relevant keywords.

Once you've filled out all of the required information, click the search button and see people you can connect and network with.


LinkedIn Groups

LinkedIn groups can be a useful tool for various purposes like connecting with industry professionals, conversing with like-minded people, providing expert advice, and connecting with new clients. If you join LinkedIn groups, make an effort to participate and get noticed. 

All you have to do here is to search for relevant keywords. For example, if you search for content writing, there will be a result in that dialogue box, content writing in Groups.  Click on that and in the search result, you will see the groups that you can join.


Once you have joined groups, make sure to be active there. Share your content and engage with others through their posts. By joining different groups, you can establish a professional relationship with many people. 


LinkedIn Events

Just like groups, you can find events on LinkedIn. Once you've decided to attend an event, you'll be able to discover who else is going and you can connect with them. Attendees can communicate with one another by submitting content to a dedicated event page, similar to Facebook Events. 


Trending Posts 

Engaging in trending posts on LinkedIn is a great way to connect with new people and expand your networking circle. 

Simply type your keywords into the search field and select "posts" from the drop-down menu. To narrow things down, add a certain industry so that you find the most relevant posts. 


How to network properly?

Now that you know how to network on LinkedIn, you should also know how to do it properly. Knowing that there are many people who want the same job as you, you must stand out so that you can get noticed. Networking is the first step in this process. Connect with as many people as you can, make sure they belong to a similar industry. 


Personalize your communication

Personalization will not just improve your chances of getting off to a good start with potential clients. It will also ensure that you do not miss out on any future networking opportunities.

A basic LinkedIn connection request is unlikely to yield the desired results. Instead, you should use your research to customize each message in order to motivate them to take action. Mention anything about the person that you find fascinating. Cite anything particular from their profile or a piece of information they've posted. You can also automate this process by using Closely .

By doing so, you dramatically strengthen the probability of a possible connection accepting your request.


Share content to add value to your brand

When someone accepts your connection request on LinkedIn, effective prospecting generally requires prolonging your sales pitch. Rather, you should add value by regularly providing information on your own page that reflects your industry as well as your prospects' interests and requirements.

This method allows your connection on LinkedIn to discover more about what you have to offer in a more distanced and comfortable manner. Furthermore, depending on the type of material you generate and share on the platform, it allows your audience to get to know you better on their own terms.


To have more opportunities to grow your career, you must create contacts and connections inside your network. By networking, you can have access to opportunities that you would not be able to find on your own. Make sure to sound professional and confident. Keep sharing content and engage on other’s posts based on your industry. Join groups and events to connect with more people and expand your network.