A Review of Merchant Words Amazon Research Toolposted on 9/Mon/03/2020 13:59
|What is MerchantWords?|
|How Merchant Words Works|
|CSV Download and Filtering|
|Merchant Words Amazon Marketplaces|
|Merchant Word Services|
|Merchant Words Pricing|
|Is It Worth?|
Amazon is a great shopping website for most people. Due to the huge number of shoppers on the platform, Amazon sellers are making millions of money on the platform. This is because they have access to a large pool of customers to whom they can market their products. However, before starting to sell on Amazon, you must make a very key decision, which is choosing the item to sell on the marketplace. This decision will determine you success or failure on Amazon.
To determine the right item to sell on Amazon, you must know what customers are searching for. There are tools that determine what customers search for on Amazon and store the customers' search terms in a database. You can then use tools to determine what customers are searching for. It is from that point that you can know the best item to sell on Amazon. An example of such a tool is Merchant Words. This tools helps you know the search volume for various Amazon items. This article is a merchant words review.
What is MerchantWords?
Merchant words is a tool that helps sellers determine the items that shoppers are looking to buy. If you intend to sell on Amazon, it will be good for you to get into the minds of customers and know what they want, or what they are looking for. Merchant words will help you do exactly that. It gives sellers an estimated volume of searches for a particular search term. This will help achieve two things:
- Know the best item to sell on Amazon
- Know the best keywords to use when listing an item for improved sales rank.
When you use the right keywords when listing the item, it will appear in many of the searches by customers. This means your item will be more visible, increasing chances of the item being purchased. This will help you generate more revenue and run a sustainable Amazon business.
Amazon is a very competitive platform. Different items attract different levels of competition on the platform. Different items also exhibit different performances on the platform. You need to know the item that will perform better when you sell it on Amazon. This will improve your chances of running a successful Amazon business.
Currently, merchantwords has more than 200 million keywords in its database. This makes it the right software tool for Amazon sellers. The good thing with merchant words is that it's a good tool for both beginners and experienced sellers. It's a good tool to use, and offers its users with instructional videos.
With merchant words, you will find yourself using keywords that you previously never imagined. Such keywords will help you improve the sales rank of your item, presenting it to many customer eyes. This will in turn help the item make more sales for your benefit. It shows a graph from which you can how an item or keyword is searched for from month to month. This way, you can differentiate seasonal items from those that sell throughout the year on Amazon.
How Merchant Words Works
It works in a way to how Google works. It keeps on collecting the keywords used by customers on Amazon. They are also assisted by other search engines and the native English search portals.
From that, one can use the estimated averages for the individual keywords on Amazon. What you must know is that Amazon does not provide data for services like this. They try to guard it as a secret. However, merchant words has many proprietary ways of giving sellers a competitive edge.
Merchants is used with much ease. You first type the search word in the dialog box. You will see this immediately you visit their page.
You will then be given an estimate of the number of searches done for the term you've entered. You will also get the variations to that keyword and the number of searches for those variations.
The greatest advantage with this tool is it gives you keyword variations for the search term you provide. This means you can get new product ideas, helping start selling new items you never thought on Amazon. This will expand your Amazon business, making more sales. You will find yourself selling an item you never thought is famous.
You will again see dominant categories in which you can find the search terms. Knowing such is important, helping you know the category to which your item will belong. Remember, Amazon items are put in different categories.
Of course, you're looking for a keyword with these characteristics:
- High search volume
- Low competition.
That is the keyword that will help you run a profitable and sustainable Amazon business. With high search volume, it means there are many shoppers looking for that item on Amazon. With low competition, it means there are few sellers selling that item or using that keyword on their Amazon listings. If you sell your item with such a keyword, there is no doubt your item will appear severally on customer searches. That way, it will be seen by many customers, increasing chances of it making more sales.
However, using the search volume only as a way of determining of a niche is in demand is not enough. You must employ other ways of determining whether a niche is profitable is not before committing yourself into that niche.
It has a special feature that allows you to search for particular terms on Amazon, MerchantWords and Walmart by use of a standard search, the "page 1" search. Search mechanisms allows sellers to come up with excellent ways of getting over the competition and digging deep into niches to identify the right item to sell in a niche.
You simply hover the mouse over any of the search results. A magnifying glass will become visible. Hover it again. Such a placement is intuitive but improves the workflow during the investigation of items.
You will see three options. Click any of them to perform a comparison and know whether given search estimates are accurate. note that you won't have to search for keywords manually or open a new browser to do it.
CSV Download and Filtering
A single search will return many results, running to thousand or even millions. It's hard for sellers to go through such results one by one. The results are accompanied by filtering options that helps them filter results based on volume and categories. This means you use such factors to filter results, helping you quickly get what you need.
It's possible to analyze the search results offline. You simply need to download the results into a CSV file. This way, you can analyze the data offline with much ease. You will also analyze the results anytime you like as you have downloaded them into your computer, even without internet connection.
Merchant Words Amazon Marketplaces
Merchant words is a very large keyword tool with many keywords in its database. It covers many Amazon marketplace and is expected to cover even more marketplaces in the future. With merchant words, you get data about customers and what they are searching for from many parts of the world. To know the marketplaces covered by the tool, click the dropdown menu located next to the .csv dowload menu.
Again, remember that keyword searches are conducted differently in various countries, and the language is important.With merchant words, you can tell the category to which a particular keyword belongs in your native language. It's a great tool for Amazon sellers.
Merchant Word Services
Merchant words offers many services from its data. Let's discuss them:
The way you list your items on Amazon is of importance. Improving the visibility of your item on Amazon via keywords is not enough. Attracting customers to your item on Amazon again is not enough. They can click your item and still go back for your competitors' items. You need to optimize the way your items are listed to improve chances of customers purchasing your item instead of purchasing your competitors' items. Merchant words has introduced a premium optimization service for Amazon listings. This has transformed the tool from being a simple search tool to make it offer more and complex services for Amazon sellers.
By use of the Listing Advisor tool, you can get item listings with keyword optimized text, title and HTML descriptions, 1 free rewrite and a free website.
Note that the Listing Advisor is a premium feature and is charged per parent ASIN, costing its user around $300. The user receives a merchant words discount of $2500 for every 10 order in the category.
These prices are not expenses to most sellers, since a well-optimized niche is important and profitable. The cost is worth the profits. However some of the experienced Amazon sellers know how to perform the optimization themselves, or they've a team of professionals who do the optimization.
This means the tool is good for newbies. If you are yet to find an item to invest your money into, it's the right tool form you.
With the Collections tool, you can create then store the diversified Amazon lists depending on a search query. These keyword variations will popup below your main search key to give sellers creative ideas in terms of the names that they can give to their items in the future.
You will realize that you get many related keywords displayed on the screen. You will be surprised to realize that you never thought such keywords are related to your item.
The Classic Search tool of merchant words is a useful tool for sellers who know more about Amazon's A9 algorithm. Here, you get to use the keyword that mostly interests you. You've to enter the keyword you are interested in.
Next, you will be gives the set of keywords that can act as alternatives to the keyword you've just entered. You will also know the number of alternatives that exist for the keyword. Such is important as it will help you know the requirements of different people. You will then be able to come up with new item ideas depending on volumes of the unique and rare search queries found on Amazon.
This tool helps amazon sellers create synonymous keywords in the shortest time possible. The tool works in a simple way. You simply enter the keyword that you need to become a synonym in a short moment.
Immediately, you will get tens of results below the field you entered the keyword. You will have an opportunity to choose the creative ideas offered to you by merchantwords. This tool will work well for you if you need to get product ideas.
Page 1 Products
This tool of merchantwords helps sellers save time. It gives the user an insightful item research glance over the name of the researched item. It gives all top competitors who appear on first page. Of course, your goal is to overtake such competitors. You must ensure that your item gets to first Amazon search when you list it on Amazon. That's the only way you will make it on Amazon by recording sales for your item on Amazon. The Page 1 Products feature of merchant words helps you achieve this without struggle.
You will know the items that the competitors sold to appear on page 1 and become top sellers on Amazon. Note that every Amazon seller must analyze their competitors. It's only from doing this that you will know the tricks they employ to succeed on the platform. You need to know what they are doing right and what they are doing wrongly. You can implement what they do right in your strategy and avoid doing the mistakes they commit on the platform.
This tool will pull all Amazon information relevant to sellers then present it in a clear way. This helps you run away from going through product descriptions to know what items are about and get needed information. The feature is only accessible to those using the US marketplace. However, it will be rolled out to other marketplaces soon.
Collecting keywords, whether hundreds or millions is not enough. You must know the right time to use those keywords. You also need to know which of the collected keywords you should use. The merchantword's algorithm will do it for you, saving you from having to go through a huge volume of data. If you choose to use merchantwords, ensure you try this tool out.
This tool employs a reverse approach to obtain a ranking for the keywords. The supply data used for this is obtained directly from Amazon. The impact of this is helping amazon sellers understand level of competition to experience by venturing into a particular niche.
Merchant Words Pricing
Currently, the merchantwords users can use any of these three plans:
- United States- With this plan, you get an unlimited access to US marketplace data for only $30 monthly or $300 yearly. This tells you will save a cost worth 2 months fee if you choose to pay per year. You will have enjoyed merchantwords free for 2 months.
- Global- With this plan, you gain unlimited access to global data for only $60 monthly. you can choose the yearly plan for $600. With this plan, you access data from all Amazon marketplaces.
- Other countries- With this plan, you will gain unlimited access data from any of the 9 other countries having dedicated Amazon stores for only $15 monthly or $150 yearly.
You can choose to subscribe to any of the above plans depending your requirements. If you choose to pay for a whole year at a go, you will only pay an amount equivalent to 10 months. This applies to each of the three plans.
However, if you choose to pay on a monthly basis, you will not enjoy any merchantwords free month. That's why you should opt for the annual plat to help you save an amount equivalent to a payment of 2 months. However, note that merchant words does not offer a free trial to its users. The only way you can enjoy merchantwords free is by paying per year. If you pay per month, you will never enjoy merchantwords free.
Is It Worth?
Merchant Words has the habit of giving discounts on its product. These discounts are regular, and you sometimes find the prices of some plans being $9. I have seen the price for the Global plan being $39 monthly. This is decent amount of saving, making the tool available to everyone.
If you like its features, go ahead and purchase one of the plans. You can also time and know when there is a discount. You can subscribe for their mailing list and they will inform you of any available discounts at any particular time. If you don't like it, you can consider going for alternatives. Some sellers argue that the price of merchantwords doesn't match its features. If you are one of them, you can choose going with the alternatives. When looking for an alternative tool, consider features and the cost.
Since the start of its operations in 2012, merchant words claims that they have huge data stored in their system. However, reading through their official guide doesn't mention anything related to data encryption or security protocols. However, improvements are still being done to the tool.
Merchant words will help you know what to sell on Amazon with much ease. It's a developing tool, meaning that there are several other tools that are more powerful tools that merchant words. These tools also other features not offered by merchant words. You need to check those tools and see whether you like them. Also, cost is a factor. Merchant words will give you proper features for performing keyword research. This leaves sellers with great insights about running Amazon businesses.
Again, accuracy is very important when doing research. MerchantWords doesn't provide accurate estimates nowadays. The tool is considered pricey for what it offers. When you consider the overall tools, there are better alternatives to merchantwords. For instance, there are tools that offer what merchant words offers for free. You don't even pay anything to use. Also, some require no registration to use. If you consider these issues, you can go for the other tool rather than merchant words.
Amazon forms the greatest e-commerce store today. Due to the large number of shoppers on the platform, Amazon sellers are making millions of money on the platform. This is because they have access to a large pool of customers to whom they can market their products. However, before you start to sell on Amazon, you must choose the item to sell on the marketplace. This decision will determine you success or failure on Amazon.
For you to know the right item to sell on Amazon, you must know what customers are looking for. There are tools that determine what customers look for on Amazon and store the shoppers' search terms in a database. You then use tools to determine what customers are searching for. It is from there you know the right item to sell on Amazon. Merchant words is an example of such a tool. This tools helps you know the search volume for various Amazon items.
When sellers use the right keywords when listing items, they will appear in many of the searches by customers. This means the items will be more visible, increasing their chances of being purchased. This will help sellers generate more revenue and run sustainable Amazon businesses. Merchant Words helps sellers achieve exactly that.
With this tool, you will use keywords that you previously never imagined. Such keywords will help you improve the sales rank of your item, presenting it to many customer eyes. This will help the item make more sales for the seller's benefit. It shows a graph from which you can how an item or keyword is searched for from time to time. This way, you can differentiate seasonal items from those that sell throughout the year on Amazon. Avoiding selling seasonal items reduces chances or risks of having a period where an item makes no sales, which may affect the profitability of seller's item.